Researchers globally are under more pressure to share their research data than ever before.
Owing to a rise in funder policies and mandates as well as growing momentum towards more openness and transparency across the research landscape.
Although policies for data sharing are in place, often more engagement and advocacy work is undertaken by librarians in order to ensure repository uptake as well as data sharing compliance.
Watch this webinar with Lara Skelly, Open Research Manager at Loughborough University, where we discuss the application of traditional marketing messaging frameworks to engagement and advocacy strategies.
Lara shares the rationale behind implementing this strategy, how it will be rolled out as well as some practical examples of messaging frameworks.
